One of the most potent digital marketing strategies, SEO targets unpaid traffic


Email marketing by using targeted list is still one of the best methods of earning new customers


Evaluate Conversion Rates & How Each Channel Impacts ROI. Optimize Cross-Channel Ad Spend. Measure Your Digital Marketing Campaign Performance

PPC ( Pay Per Click)

PPC, or Pay-per-click, is a form of advertising on search engines, like Google and Bing.


Display advertising is a method of attracting the audience using graphic, video and interactive content. Catching up to SEM


Many independent companies let their third party sites become outdated or have none. Today fresh content is vital to your success.  


Social advertising platforms is a method of attracting a simial audience to your website. 


Affiliate marketing is the process by which an affiliate earns a commission for marketing your product or services.


We work with many app platforms to develop your our mobile apps, loyalty programs, push promotions is just the beginning. 

About Mark Smith/Creative Digital LLC

Mark Smith registered Creative Action St. Louis in 2007 primarily as a digital marketing and graphic content provider for live music events. Working with promoters and live music venues the company's primary objective was to market concerts and events with a very short advertising window. Event advertising has short life span to sell tickets, so it is very aggressive and can be highly targeted.

2008 Creative Action St. Louis received it's first Ad Word Certification from Google and Bing and has since re-certified and obtained many other digital marketing certifications from Google, Bing and major universities.

Being in the hospitality industry I began implementing digital marketing strategies with our hotels, bars & restaurants with overwhelming success. Startups and small properties generally have tight budgets and few employees. So it was common to have a variety of titles other than digital marketing, In my case it was management titles offering skills in creatives and digital marketing. Tight budgets meant learning and researching tools necessary to make every dollar count.

Management eventually led to hotel sales and in 2018 exclusively digital marketing with management companies 

Since COVID beginning July 2020 Creative Digital LLC works as a remote consultant with 20 years of hospitality experience offering digital marketing, content, site design and accounting.

Resume  Trust Hospitality/Hyatt-Remote  Sample Analytics Results


Software & Cloud Competencies

Office & Accounting Software
Office Software

Microsoft Office 365

  • Excel Spreadsheets | Instructor 1999-2001
  • Word | Use Daily
  • One Note | Use for school & business
  • Access/SQL | Instructor 1999-2001 
  • Power Point | Use on occasion
  • One Drive | Primary Storage

Servers - Installed or Maintained

  • NetWare 6.0
  • NetWare 6.5
  • Windows Server 2003
  • Windows Server 2008
  • Windows Server 2016
  • Exchange Server 2013


  • Google Sheets | Online Presentations
  • Google Docs | Online Courses
  • Google Slides Online Courses
  • Google Drive Online Courses

Accounting Software

  • Peachtree Accounting | Use daily 
  • Quick Books | Use occasionally
  • Quicken | Use occasionally
  • Turbo Tax | Personal & Business
  • Turbo Tax | Business LLC

 Video Conferencing

  • GoToMeeting
    Zoom Video Conferencing
    Microsoft Teams

Email - Email Marketing

  • GMail
  • Outlook
  • Outlook Live
  • Constant Contact
  • MailChimp
  • ASY Mail - Pro Web
  • Shopify



Digital Certifications

Google Certifications

My Google certifications are all necessary skills used in digital marketing

Google Digital Marketing & E-commerce Certificate (7 courses)

  • Marketing Analytics and Measurement
  • Build, Launch, and Manage E-commerce Stores
  • Email Marketing
  • Develop Customer Loyalty Online

Data Analysis with R Programming Professional Certificate (8 courses)

  • Data cleaning, analysis, & visualization
  • Spreadsheets, SQL, R programming, Tableau
  • Complete analysis and calculations

Google: IT Support Professional Certificate (5 Courses)

Network protocols, Cloud computing, Windows operating system, Linux command line, systems administration, Encryption Algorithms and techniques.

Google UX Design Specialization (7 Courses)

Empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes, prototypes, and mockups, and testing designs.

Google: Tag Manager 

Used with Analytics, tracking conversions in e commerce, remarketing

Google Analytics 

Implement tracking code, and set up data filters. Google Analytics interface and reports, and set up dashboards and shortcuts. How to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Google Ads: Search Certification

Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives

Google Ads: Display Certification

Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

  • Navigate the Windows and Linux filesystems using a graphical user interface and command line interpreter
  • Set up users, groups, and permissions for account access
  • Install, configure, and remove software on the Windows and Linux operating systems
  • Configure disk partitions and filesystems
  • Understand how system processes work and how to manage them
  • Work with system logs and remote connection tools

Google: System Administration and IT Infrastructure Services

  • Utilize best practices for choosing hardware, vendors, and services for your organization
  • Understand how the most common infrastructure services that keep an organization running work, and how to manage infrastructure servers
  • Understand how to make the most of the cloud for your organization
  • Manage an organization’s computers and users using the directory services, Active Directory, and OpenLDAP
  • Choose and manage the tools that your organization will use
  • Backup your organization’s data and know how to recover your IT infrastructure in the case of
    a disaster utilize systems administration knowledge to plan and improve processes for IT environments
Google: Technical Support
  • The binary system 
  • Assemble a computer from scratch
  • Choose and install an operating system on a computer
  • Internet is, how it works, and its impact it has in the modern world
  • Learn how applications are created 
  • Utilize common problem-solving methodologies and soft skills in an Information Technology setting
Google: Computer Networking
  • TCP/IP and OSI networking models and how the network layers work together. 
  • Networking devices such as cables, hubs and switches, routers, servers and clients. 
  • Physical layer and data link layer of our networking model in more detail.
Google: IT Security
  • How various encryption algorithms and techniques work as well as their benefits and limitations.
  • Various authentication systems and types.
  • The difference between authentication and authorization.
  • How to evaluate potential risks and recommend ways to reduce risk.
  • Best practices for securing a network.
  • How to help others to grasp security concepts and protect themselves.